Dining places and suppliers have been efficiently franchising their organizations for many decades. The globally web, being only 21 years of age, is just beginning to offer easy information when it comes to franchising. I have yet to see a real sequence opportunity in the daily deal industry,but that does not mean that what exactly is occurring in the market is not just like franchising.
First, let's look at the white label deal site providers. The white label providers, like Daily Deal Builder, are in essence franchise owners who provide use of their platform by other people/companies in exchange for ongoing fees in one way or another. The software is licensed out; this is different from licensing out an established brand name and selling the same items as the parent,but I believe you can think of daily deal program solutions as the submission vehicle for provides. In that sensation, the shiny item organization is type of like the methods features of conventional features, right?
Some deal websites have RSS or XML for that can be parsed by other deal websites,which means a deal website can generally combination and offer products provided on another deal website's website. Oftentimes, deal site owners are approached not only by vendors looking to sell items on a deal site,but also by other deal websites looking to offer their provides on your deal website.
Let's look at Woot.com, one of the first daily deal players on the scene, from way back in 2004. For decades they continuously provided one deal per day,and pressured a lot of guests and many sales with their exclusive and exciting copy; and of course their discounts. Now, lately Woot went into a type of semi-franchise technique,in that they now offer many different everyday provides under a wide range of subdomains. This is generally sub domain franchising' if you will
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